Oprah Winfrey this week proudly declared she had lost 26Lbs by gorging on bread every day.
And within minutes of her tweeting the promotional video for Weight Watchers, shares in the diet company sky rocketed earning Oprah a staggering $12.5 million on a single tweet.
In the video the face and part-owner of Weight Watchers declared: “This is the joy for me. I love bread. I love bread. I now just manage it, so I don’t deny myself bread, I have bread every day.”
— Oprah Winfrey (@Oprah) January 26, 2016
Shares of the company immediately soared more than 20%, closing at $13.29 a share.
Just a half hour before the money-making tweet, Weight Watchers’ stock was trading at $11.35 a share.
As a result, Oprah — who owns roughly 10% of the stock, according to data from S&P Capital IQ —earned $12.5 million dollars on a single tweet, or more than $3 million an hour.
Add in her 3.5 million Weight Watchers’ stock option, which she disclosed in October and Oprah made a whopping $19.2 million Tuesday or close to $5 million an hour.
Not bad for a few seconds of work!